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Samsung claims RDRAM sales surpass $1 billion mark
Korean supplier plans to boost output fourfold in 2001







Silicon Strategies


SAN JOSE -- Samsung Semiconductor Inc. here today (March 19) claimed it has surpassed the $1 billion sales mark for chips based on Rambus Inc.'s DRAM (RDRAM) technology, with plans to quadruple its RDRAM shipments in 2001.

Samsung has set plans to increase the output of RDRAM products from over 10 million units per month right now, to about 20 million units per month during the second half of the year.

The moves are part of a plan to dominate the RDRAM market. In 2001, the company hopes to grab 50% of the RDRAM-based memory business in terms of market share.

The total market for RDRAMs is projected to double, from 300 million units in 2001 to approximately 600 million units in 2002, the company said.

Despite the severe downturn in the overall DRAM market, the company added that sales of RDRAM-based products "have been very strong." RDRAMs are targeted for game machines and systems based on Intel Corp.'s Pentium 4 microprocessor.

"We will drive RDRAM technology as far and as fast as we can, continuing to provide our customers with the best value in memory products ahead of any of the competition," said Dieter Mackowiak, senior vice president sales and marketing at Samsung Semiconductor in San Jose.











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